About Us

Our Story

IDN Flooring began its journey in 1991 as an interior design company, dedicated to crafting beautiful and functional spaces. By 1992, we evolved into Rina Interior Design Consulting Services in Santa Monica, focusing on helping clients transform their homes and businesses with expert design solutions. Over time, we noticed a growing demand for high-quality flooring—and realized our passion for it. In 1996, we officially shifted our focus, establishing IDN Flooring as a leading provider of premium flooring solutions.

Today, we combine the art of interior design with state-of-the-art flooring techniques to bring unmatched quality, style, and expertise to every project we undertake.

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Our Approach

Design-Centric Philosophy

Our roots in interior design guide every flooring project, ensuring your new floors complement the overall aesthetic of your space. This unique perspective sets us apart, allowing us to create cohesive and inviting interiors.

Tailored Flooring Solutions

Whether you’re seeking hardwood, engineered wood, vinyl, carpet, or laminate, we provide a customized approach to material selection and installation. We meticulously assess each project’s requirements—lifestyle, budget, décor style—to recommend flooring that meets both functional and aesthetic needs.

Unwavering Commitment to Quality

We source flooring materials from trusted suppliers and use industry-leading techniques for installation. Our experienced team ensures every plank, tile, or carpet roll is laid with precision for a seamless, long-lasting finish.

Customer-Centric Services

From initial consultation to final walkthrough, we place our customers at the heart of everything we do. Expect open communication, personalized recommendations, and punctual project completion.

Our Mission

At IDN Flooring, our mission is simple: to enhance living and working environments by delivering exceptional flooring and interior design solutions. We believe that each space should reflect the individual tastes and needs of our clients, and we strive to exceed expectations through meticulous planning, top-quality materials, and outstanding craftsmanship.

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High Quality, Endless Options

Our Vision for the Future

As we continue to grow, IDN Flooring remains committed to providing innovative flooring solutions that fuse interior design principles with functional performance. We continuously refine our processes, stay ahead of industry trends, and incorporate sustainable practices where

Add Beauty To Your Home With Elegant Hardwood looring Installed By IDN Flooring

Why Choose IDN Flooring?

Over 25 Years of Experience
With roots stretching back to 1991, we have honed our craft, blending interior design insights with expert flooring services to deliver results that stand the test of time.
Design & Flooring Expertise
Our background in interior design ensures each flooring project is aesthetically pleasing and aligns with your overall décor. We go beyond standard installations to craft floors that truly elevate your space.
Comprehensive Flooring Solutions
We offer an extensive range of services: from hardwood floor installation and carpet laying to vinyl flooring, laminate options, and even complete stair system designs.
Premium Materials & Skilled Craftsmanship
Our team is dedicated to using high-quality products and employing meticulous techniques, ensuring every project we complete meets the highest industry standards.
Personalized Consultations
At IDN Flooring, no two projects are alike. We take the time to understand your vision and requirements, offering customized solutions for a truly personalized experience.